From ReadWriteWeb: Social Networking Use Triples from Only a Year Ago

This is so worth reading, so I’m quoting the first section and linking you to the rest.

From ReadWriteWeb: Social Networking Use Triples from Only a Year Ago

Obsessed with Facebook? You’re not alone. The hours you spend logging on to update your status, post photos, and make comments on friends’ walls is not simply a “phase” you’re going through which will end sometime soon. It’s a ongoing trend affecting everyone these days and it has serious implications for the online advertising industry.

According to new figures from Nielsen, the amount of time spent surfing social networking and blogging sites had tripled since last year, suggesting “a wholesale change in the way the Internet is used,” says Jon Gibs, VP of media and agency insights at the company’s online division.

As of August 2009, the time spent on social networking and blogging sites accounts for 17% of the total time spent online, a number up 6% from a year ago. This change reflects a growing desire for people to stay connected with each other, communicate and share, reports Nielsen.

Click over to ReadWriteWeb for more and here is the link to that Nielsen Report.

Times are ‘a changin’.

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