IBM Study: The end of advertising as we know it
October 1, 2009 Leave a comment
This is a great study on where advertising is going.
It’s not my work. I’m just helping spread the news.
So, again, a partial quote with a link over to the original post.
The next 5 years will hold more change for the advertising industry than the previous 50 did.
The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, The end of advertising as we know it.”
Imagine an advertising world where ... spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.
As bait for you to click over, IBM has a report and you can download it from the Social Media Today page.
So get to clicking!