Nielsen Report on Advertising Effectiveness on Facebook

Keeping my promise to get some content out there, here is an interesting report about the effectiveness of ads on Facebook.

What’s interesting are the stats on engagement. Basically, when friends are “fans” (now when they “like” a page), it’s more trusted than when it’s just a number. That makes sense, and I have to admit that when I see a friend has joined a brand page on Facebook, I’m much more likely to click over and possibly join.

I hope you find the report helpful and feel free to leave a comment.

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