Nielsen Report on Advertising Effectiveness on Facebook

Keeping my promise to get some content out there, here is an interesting report about the effectiveness of ads on Facebook.

What’s interesting are the stats on engagement. Basically, when friends are “fans” (now when they “like” a page), it’s more trusted than when it’s just a number. That makes sense, and I have to admit that when I see a friend has joined a brand page on Facebook, I’m much more likely to click over and possibly join.

I hope you find the report helpful and feel free to leave a comment.


Off the face of the Earth

Things have been busy for me: a move from Harlem to Williamsburg, a new client and a teaching assignment that really overpowered the rest of my life.

The teaching is over.  Thank goodness.

That leaves me free to focus again on blogging and social media.

With that said, I’m going to get back to talking about social media here and for other blogs like Look to the Stars and The Next Web.

I’m glad to be back and glad to have the time to share info on social media.

Just funny: Jimmy Fallon doing a Neil Young Cover of Pants on the Ground


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Here is link to my post of the original on The Next Web’s Shareables site: The Best Rap Ever: Pants on the Ground

Oh no! Facebook Goes After Seppukoo!

For me, this is more funny than bothersome.  However, I guess if you’re Facebook then hearing about a service that lets people ritually kill off their accounts is something you want to discourage.

It’s so bad that Facebook has issued a cease and desist letter to the folks at Seppukoo.

Here is the info from the Seppukoo homepage: is under attack
Les Liens Invisibles wants to inform everyone that on Dec. 16th, Facebook inc., after it has blocked any attempt of seppukoo from this website and has blocked/deleted all information into the whole facebook network, has now threatened legal action against us in order to stop the suicide pandemic.Curiously, Facebook lawyers appeal to the user right to privacy to annihilate our facebook unsubscribe service.

The staff rejects every false pretence about phishing or malitious use of personal datas and pubblically invites Facebook’s developers to meet us and see in first person what kind of informations we save and how we care of them.

Les Liens Invisibles is now considering all the possibilities to come back ASAP. Thanks to all the people who are supporting us in this moment.

Read the full cease & desist from Facebook.

Updates (Dec. 22nd): “The “Les liens invisibles” group will delete all of the information on the website only if the owners of such information request it, but not if facebook does so.”

Read the full reply.

If you want to stay updated, please, subscribe to our newsletter, and we’ll keep you posted.

Here is a video that they’ve provided that walks you through deactivating your account on your own.

However, that’s probably not as satisfying as a ritual suicide. Plus, with using Seppukoo their  “how to” page says you can reactivate your account, “3. reactivate your Facebook account just logging again to Facebook (boo!!!).”  If you can reactivate, what’s the rukus about?

This is the first I’d heard of Seppukoo, so I hope Facebook realizes they’re giving this site press.  I also hope that they don’t decide to go after the Web 2.0 Suicide Machine simply because it cracks me up. Check this out from their FAQs:

What shall I do after I’ve killed myself with the web2.0 suicide machine?

Try calling some friends, take a walk in a park or buy a bottle of wine and start enjoying your real life again. Some Social Suiciders reported that their lives has improved by an approximate average of 25%. Don’t worry, if you feel empty right after you committed suicide. This is a normal reaction which will slowly fade away within the first 24-72 hours.

Social media suicide should be a choice!

Update: January 4, 2010 – Alex over at The Next Web, where I also write, published a post about this. Yep, Facebook has also gone after The Web 2.0 Suicide Machine.

That’s just crappy.

Here is a link to that post: Facebook Bans Ye Olde Web 2.0 Suicide Machine – No Account Killing For You

More links:

Social Media Predictions for 2010 from

Here is a good presentation by the folks over at TrendsSpotting: TrendsSpotting’s 2010 Social Media Influencers – Trend Predictions in 140 Characters

Like last year, they’ve asked a group of social media professionals and influencers to give their predictions on what will happen with social media in 2010.

I’ve also written about this for The Next Wave site and will update with a link once it’s up.  However, it’s relevant to my little corner of the social media world, so here it is:

What interesting are the comments at the end of the TrendsSpotting post.

  1. The trends predicted for next year aren’t that different from last year:  “Across many of these predictions, we have identified the following trends suggested to influence 2010 Social Media: Mobile, Location, Transparency, Measurement, ROI, Privacy.”
  2. Not much has changed in the predictions, “Reflecting on 2009 predictions – not much has changed in expectations.”
  3. Also, 2009 fell short of the lofty predictions of last year, “We conclude that 2009 did not meet its expectations.”

Twitter Sociology

This is just exciting because I sat in on Liz Pullen’s seminar during the Social Media Camp at Internet Week New York 2009.  What I didn’t notice was that Jolie O’Dell from Read Write Web posted an interview that she did with her later in the day.  The Social Media Camp is how she got on my social media radar, and I started following her on Twitter after that. I got a link to it today via the @Twitter_Tips stream.

One point in their discussion that I think is very interesting is Twitter trying to distance itself from being defined as a social network.  That’s a bit odd because it is a social network.  It’s a micro-blogging social network. However, with the shift from being able to search bios and follow people who might interest you based on their location or based on their interests or causes they support, you get their suggested users list of celebrities or other notable people.  The problem is with people who have a huge number of followers, Twitter is primarily used as just another broadcast network.  There are many types of broadcast networks.  Honestly, the celebs that I follow I don’t pay much attention to.

This is particularly so regarding the ones who only tweet inspirational quotes. It’s not original. I can and do look up inspirational quotes when I need them. BTW, who made you Gandhi? Following is such a passive sport that, even for the celebrities cut from pretentious cloth, I can do it without much disruption and there is that hope that they’ll say something insightful. Some do from time to time and stay on my list. However, after one too many inane bits of information there are others that are simply not broadcasting anything interesting and I just stop following them.  Again, their follower numbers are so big that it’s no loss to them and there is no loss to be because there wasn’t a conversation or interesting information.

In contrast are the people who have something interesting or informative to say.  I look forward to their tweets.  Also, there is the social network function that comes into play.  I do converse with some people. Most of these people I know.  Others I converse with because we share an interest.  I have juvenile diabetes (insulin dependent or type 1), so I tap into and converse with other diabetics.  I talk to people in NYC.  Of course, I converse with people in the social media field and other bloggers. Those are all social networks that I’m a part of and that Twitter helps me maintain on some level.  It’s a bit disingenuous to ignore that level of social interaction.  Twitter is used for many things including social networking, business promotion, broadcasting, etc.

It’s so interesting that people are smart enough to look at the sociological implications of social media independent of the ROI analysis.  Granted there is, of course, a place for ROI in the context of business.  However, everything ought not be based on profit.  Social media is also fun.  It’s bringing people together in a new way.  It’s interesting to see what people do with it and also how people react.  I’m usually most amused by the Luddites who see social media as a harbinger of all that’s bad with the world. Having sociologists take it serious and analyze it in-depth also validates my like of it and involvement with it.  We all like to be validated from time to time.


Tweepsearch – allows you to search Twitter bios.

Social Media: New Year’s Eve Style

Well, at least they’re on it. However, there is no way on this Earth that you’ll catch me in Times Square this New Year’s Eve. It’s already insanely cold out there.  That’s the beauty of social media!

I don’t have to be there. 😉 If you will be there, bring your iPhone!

NewYearsEveWebcast.jpgThe Times Square Alliance and Countdown Entertainment aren’t dropping the ball when it comes to incorporating social media into the upcoming New Year’s Eve celebration, as they will offer a six-and-a-half-hour Webcast via,, or, as well as on a special site for iPhone users, The New York TimesGadgetwise reports.

The Webcast will follow five separate story lines and cover the international participants, the history of Times Square through photos, the story behind the bloggers and other information, and viewers will be able to post photos and comment via Twitter and Facebook, according to Gadgetwise.

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