Next week is going to be busy: a class and a webinar!

Linkedin Centipedes at 2010 Bay to Breakers.

I have two things coming up next week and decided to share them here!

On Tuesday, I’ll teach a class on LinkedIn for business.

On Thursday, I’ll lead Lunch & Learn Teleseminar: Social Media 101 With Regina Walton – Sponsored by FCN & NAGC.

I’m just excited for both. Check them out!

Now I have to get some lesson and presentation planning in.

Photo courtesy of smi23le on Flickr.

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Keeping Technology Simple: August 1, 2011

Photo courtesy of Choconancy, Nancy White, on Flickr.

I was the featured guest on Keeping Technology Simple yesterday. The subtitle for yesterday’s episode was “What’s Your Social Media Strategy?”.

It was fun because Jim Blue interviewed me before. It was good to touch base with someone who talked to me about social media when I was a brand new freelancer vs. now when I’m freelancer who is about two years in.

We talked about a few things. We talked about why I set up my business, what’s changed in the last year, what criteria I use to take on clients, how to learn about the social web and blogging. It’s a short interview, around 30 minutes.

Here it is, so take a listen: Keeping Technology Simple: What is Your Social Media Strategy?

Thanks.

Social Media IS NOT Magic

Photo courtesy of Hryck on Flickr

I’ve just found a lot of people who seem to think that social media is some mysterious and magical thing. That sentiment has inspired me to fire this blog back up.

As someone who works in this very fun field, I get that a lot. I get this will current clients. I get this with possible clients. I also just see it a lot in passing.

The social web is not magic. It’s something that humans have done forever: communicate. I just HATE seeing requests like this:

I am seeking someone who is an expert at this who can take my (whatever it is but redacted because this is a quote) and work your magic.

Look. It’s NOT magic, and, honestly, as much as I love the thought-leaders in this space, we’re all learning as we go. I’m not going to call any of them experts. This is all new and even the people who have expertise are learning and adapting to new tools and resources that are constantly being launched.

It takes knowledge of the tools. It takes knowing how to use them. It takes strategy. It takes trying, measuring, and adjusting, as needed. It takes reading case studies. It takes reading on what people are doing. I’ll also admit it takes sharing what you’re doing (and, yes, I’ve been neglecting that; building a business is HARD.)

However, most important is that a successful social media strategy takes also having GREAT products and/or GREAT content that helps people solve their problems or engages people on an emotional level.

(*Also, before someone wanders in to say people are just using “magic” and similar terms as a figure of speech or play on words and they understand that it takes knowledge and strategy, I’ll agree that maybe that’s the case, for some. However, a lot of people do seem to then there is some mysterious alchemy going on, and that’s not true.)

Sloppy Social Media (Well, really, sloppy blogging)

Honestly, I’m getting a bit tired of the constant stream of opinions delivered to me via social media these days. I know that, while I’m tired of it, it’s not going to stop. I also know that I can just choose to stop reading it. I also realize that there is an irony to even making this a blog post. I’m contributing to the noise that I’m complaining about.

What’s inspiring me is the sloppiness of it all.

There is this pressure to spew info out there on a constant basis. I really think that something has to give because a lot of it is simply noise. It’s this mad scramble to be the first to get the most Facebook mentions, retweets, Diggs, Stumbles, etc. It sounds hauntingly like newspapers way back when fighting to break the story first. Breaking a story can still be a great thing, but news is so ubiquitous now that it’s being rewritten or simply reposted on hundreds of websites within hours if not minutes.

It’s just rare to see some truly thoughtful work and thoughtful perspectives. I’d prefer to see more of that.

What is irking me is quality or, more accurately, a lack of quality. I know that went I’m in a rush to hit the “publish” button the quality of my work suffers. I like to give myself time to check my facts, check my spelling and grammar, dig for more information and see if there is another angle.

What inspired this?

I was reading yet another article on the Facebook privacy mess. There was nothing new to what this blogger wrote. I then get to the end and there was just a glaring typo. I know it happened simply because the pressure to publish fast is huge. The writer would have caught it had she just put the piece aside and come back to it. The problem is when you’re writing for a blog with a news slant, the pressure is on to hit publish quickly.

I won’t link to the post because it’s not that blog post per se that’s irked me. It’s seeing that sort of careless error come up over and over that irks me. The trade off of this great technology is just a lot of bad writing and flimsy reporting going on.

I don’t think anything will slow it down. I just hope that the quality work rises to the top and gets found so that I don’t have to suffer through too much crap.

Nielsen Report on Advertising Effectiveness on Facebook

Keeping my promise to get some content out there, here is an interesting report about the effectiveness of ads on Facebook.

What’s interesting are the stats on engagement. Basically, when friends are “fans” (now when they “like” a page), it’s more trusted than when it’s just a number. That makes sense, and I have to admit that when I see a friend has joined a brand page on Facebook, I’m much more likely to click over and possibly join.

I hope you find the report helpful and feel free to leave a comment.

Off the face of the Earth

Things have been busy for me: a move from Harlem to Williamsburg, a new client and a teaching assignment that really overpowered the rest of my life.

The teaching is over.  Thank goodness.

That leaves me free to focus again on blogging and social media.

With that said, I’m going to get back to talking about social media here and for other blogs like Look to the Stars and The Next Web.

I’m glad to be back and glad to have the time to share info on social media.

Social Media Predictions for 2010 from TrendsSpotting.com

Here is a good presentation by the folks over at TrendsSpotting: TrendsSpotting’s 2010 Social Media Influencers – Trend Predictions in 140 Characters

Like last year, they’ve asked a group of social media professionals and influencers to give their predictions on what will happen with social media in 2010.

I’ve also written about this for The Next Wave site and will update with a link once it’s up.  However, it’s relevant to my little corner of the social media world, so here it is:

What interesting are the comments at the end of the TrendsSpotting post.

  1. The trends predicted for next year aren’t that different from last year:  “Across many of these predictions, we have identified the following trends suggested to influence 2010 Social Media: Mobile, Location, Transparency, Measurement, ROI, Privacy.”
  2. Not much has changed in the predictions, “Reflecting on 2009 predictions – not much has changed in expectations.”
  3. Also, 2009 fell short of the lofty predictions of last year, “We conclude that 2009 did not meet its expectations.”
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