Next week is going to be busy: a class and a webinar!

Linkedin Centipedes at 2010 Bay to Breakers.

I have two things coming up next week and decided to share them here!

On Tuesday, I’ll teach a class on LinkedIn for business.

On Thursday, I’ll lead Lunch & Learn Teleseminar: Social Media 101 With Regina Walton – Sponsored by FCN & NAGC.

I’m just excited for both. Check them out!

Now I have to get some lesson and presentation planning in.

Photo courtesy of smi23le on Flickr.

Social Media 101 – A class for beginners (don’t be a Weiner)

Next week I’m teaching a class called “Social Media 101 – A class for beginners (don’t be a Weiner).”

(Yes, it’s a silly title.  I was feeling playful when I was planning the class. Also, I realized I could do it now or not do it at all as the joke would be passé by the time I taught the class and, ta da, I was right.)

The class will be on June 29th from 7pm to 8:30pm at Hive @ 55 in Manhattan.

It’s a class that is specifically for people who are new to the social web or who have a little experience but want to learn more.  Here is the class description:

This course will cover the basics of the social web. You’ll learn about the big 4 social media sites: Facebook, LinkedIn, Twitter, and YouTube. You’ll learn the best ways to navigate these sites. You’ll also learn what to watch out for regarding security and privacy.

The goal is for everyone to leave the class with a Twitter account. You’ll follow a few people and send your first tweet. If we have time, we’ll also send retweets and a direct message; even if you don’t send them all during this class, you’ll leave knowing what those terms mean. The price includes handouts.

This class is for people who simply haven’t taken the plunge and want to know the basics of the social media landscape before diving in. What’s required? Please bring a laptop or tablet (iPad or Android tablet) and be ready to learn. This class is a beginner level course. If you’re already doing your thing on the big 4 social media sites (Twitter, Facebook, LinkedIn and YouTube), this is going to be boring to you.

The plan is I’ll talk for about 30 to 40 minutes but the rest of the we’ll work on getting you a real Twitter account, so you can jump in.  Honestly, even though the concept is basic, I find that people learn best when they’re in it.

I’m really excited because I do miss teaching. I’ve had a chance to do a handful of presentations on the social web and have gotten great feedback.

If you’re in the NYC area and would like to take it, you can sign up here: http://skl.sh/mJPpmE

Also, if you know someone in the NYC area who you think would be interested, I would love it if you shared it with them.

Thanks and have a great weekend!

Social Media IS NOT Magic

Photo courtesy of Hryck on Flickr

I’ve just found a lot of people who seem to think that social media is some mysterious and magical thing. That sentiment has inspired me to fire this blog back up.

As someone who works in this very fun field, I get that a lot. I get this will current clients. I get this with possible clients. I also just see it a lot in passing.

The social web is not magic. It’s something that humans have done forever: communicate. I just HATE seeing requests like this:

I am seeking someone who is an expert at this who can take my (whatever it is but redacted because this is a quote) and work your magic.

Look. It’s NOT magic, and, honestly, as much as I love the thought-leaders in this space, we’re all learning as we go. I’m not going to call any of them experts. This is all new and even the people who have expertise are learning and adapting to new tools and resources that are constantly being launched.

It takes knowledge of the tools. It takes knowing how to use them. It takes strategy. It takes trying, measuring, and adjusting, as needed. It takes reading case studies. It takes reading on what people are doing. I’ll also admit it takes sharing what you’re doing (and, yes, I’ve been neglecting that; building a business is HARD.)

However, most important is that a successful social media strategy takes also having GREAT products and/or GREAT content that helps people solve their problems or engages people on an emotional level.

(*Also, before someone wanders in to say people are just using “magic” and similar terms as a figure of speech or play on words and they understand that it takes knowledge and strategy, I’ll agree that maybe that’s the case, for some. However, a lot of people do seem to then there is some mysterious alchemy going on, and that’s not true.)

Nielsen Report on Advertising Effectiveness on Facebook

Keeping my promise to get some content out there, here is an interesting report about the effectiveness of ads on Facebook.

What’s interesting are the stats on engagement. Basically, when friends are “fans” (now when they “like” a page), it’s more trusted than when it’s just a number. That makes sense, and I have to admit that when I see a friend has joined a brand page on Facebook, I’m much more likely to click over and possibly join.

I hope you find the report helpful and feel free to leave a comment.

IBM Study: The end of advertising as we know it

This is a great study on where advertising is going.

It’s not my work. I’m just helping spread the news.

So, again, a partial quote with a link over to the original post.

Enjoy!

IBM Study: The end of advertising as we know it

madmen1

The next 5 years will hold more change for the advertising industry than the previous 50 did.

The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, The end of advertising as we know it.”

Imagine an advertising world where ... spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.

As bait for you to click over, IBM has a report and you can download it from the Social Media Today page.

So get to clicking!

From ReadWriteWeb: Social Networking Use Triples from Only a Year Ago

This is so worth reading, so I’m quoting the first section and linking you to the rest.

From ReadWriteWeb: Social Networking Use Triples from Only a Year Ago

Obsessed with Facebook? You’re not alone. The hours you spend logging on to update your status, post photos, and make comments on friends’ walls is not simply a “phase” you’re going through which will end sometime soon. It’s a ongoing trend affecting everyone these days and it has serious implications for the online advertising industry.

According to new figures from Nielsen, the amount of time spent surfing social networking and blogging sites had tripled since last year, suggesting “a wholesale change in the way the Internet is used,” says Jon Gibs, VP of media and agency insights at the company’s online division.

As of August 2009, the time spent on social networking and blogging sites accounts for 17% of the total time spent online, a number up 6% from a year ago. This change reflects a growing desire for people to stay connected with each other, communicate and share, reports Nielsen.

Click over to ReadWriteWeb for more and here is the link to that Nielsen Report.

Times are ‘a changin’.

%d bloggers like this: